New football betting site

Current football markets at London.bet are organised by competition and fixture, with prices listed against the outcomes open for each event. London.bet is a new football betting site within our wider sports betting offer, with pre-match and in-play football betting odds across available domestic leagues, European club competitions and international fixtures.

The number of markets depends on the event. Open the match page to confirm which selections are available, then use the bet slip to review the event, market, odds and stake before confirming anything.

What football betting odds are available at London.bet?

Football betting odds are shown beside each possible outcome. Before kick-off, you can browse the prices available for the match result, goals, handicaps and other listed markets. If in-play betting is available, the odds will change during the match to reflect what is happening on the pitch.

Prices can move before your bet is accepted. The odds recorded on your bet slip when the bet is confirmed determine the potential return, not an earlier price you may have seen.

Which football betting markets can you choose?

Football betting markets may include:

• Full-time result, where you choose the home win, draw or away win over the stated settlement period. 
• Double chance or draw no bet, which change how the draw affects the selection. 
• Both teams to score, over or under goals, total goals and correct score. 
• Handicap and Asian handicap markets that apply a virtual advantage or disadvantage to a team. 
• Corners, cards, booking points and player markets when they are listed for the fixture. 
• Outright markets for a league, tournament or individual award. 

Open the market before placing a bet and read the selection name carefully. Two markets on the same match can have different settlement rules. Season-long and tournament outrights remain open until the named competition is settled. Outrights are also common in golf betting, although the markets and any each-way terms differ between the two sports.

How do fractional and decimal football odds work?

Fractional odds show the potential profit in relation to the stake. A £10 winning bet at 5/2 would make £25 profit and return £35 in total, including the original £10 stake.

Decimal odds include the returned stake in the displayed figure. A £10 winning bet at decimal odds of 3.50 would therefore return £35 in total.

Football odds reflect an estimated chance of an outcome and include the bookmaker’s margin. Team form, injuries, expected line-ups, head-to-head records, venue and match developments can all affect a price. Odds do not guarantee what will happen.

How do you place a football bet online?

Online football betting starts with the event and market rather than the team alone. Check what the selection covers and how it will be settled before entering a stake.

1. Log in or create an account, then open the football section. 
2. Choose a competition and select the match you want to view. 
3. Open the relevant market and select the odds for your chosen outcome. 
4. Check the selection in your bet slip and choose a single, accumulator or system bet if that option is shown. 
5. Enter your stake, review the total stake and potential return, then confirm the bet. 
6. Use your open bets to check the selection and its settlement status. 

An accumulator combines several selections. Every leg normally has to win for the accumulator to return a profit, so adding more legs also increases the chance that the bet will lose.

Can you bet on football in play?

You can place an in-play football bet when live markets are available for the match. Prices may move after goals, cards, corners, substitutions and other match events. A market can also be suspended while an important incident is checked.

Review the current score, match time and market wording before confirming a live selection. In-play betting moves quickly, but that does not make the result more predictable. Live prices are also available through tennis betting, although the events that affect the odds and the settlement rules are specific to each sport.

Which football leagues and competitions can you bet on?

The fixture list determines which competitions are available each day. You can look for football betting markets on domestic leagues such as the English Premier League, European club competitions, domestic cups and international matches.

When a World Cup is taking place, football World Cup betting odds may cover individual matches, group qualification, tournament winners and player outcomes. Other major tournaments can offer similar markets. Check the football menu for the competitions currently open for betting rather than assuming every league or tournament will always be available.

Can you bet on women’s football?

Women’s football betting, sometimes searched for as ladies football betting, may be listed for domestic leagues, cup ties and international fixtures. If you want to bet on women’s football, open the relevant match to check the available result, goals, handicap and player markets. Coverage changes with the fixture schedule, and not every match will have the same range of selections.

What should football betting strategies consider?

Football betting strategies should start with information that is relevant to the market. Recent form, home and away records, injuries, suspensions and confirmed line-ups can provide useful context. For cards, corners and player markets, check the market threshold and the events that count towards settlement.

The settlement period matters too. A standard full-time result market usually covers 90 minutes plus stoppage time, while extra time and penalties count only when the market states that they do.

Football accumulator betting tips often focus on reducing the number of legs or checking each selection separately. However, every leg normally still needs to win. Football betting systems, methods and tactics do not remove that risk.

There is no single best football betting strategy, and no approach can guarantee a return. Decide how much you can afford to lose before placing a bet, account for the combined stake across all open selections and avoid increasing the stake to recover a loss.

How does London.bet support safer football betting?

London.bet is a trading name of Thistle Bet Limited, which holds an active Gambling Commission licence for remote betting in Great Britain under account number 66162.

Gambling is for adults aged 18 and over. Account tools let you set limits or use self-exclusion when needed. Our safer gambling tools include information about these controls and organisations that provide confidential support. Treat betting as paid entertainment, not as a way to make money.